someone’s subconscious thoughts without them knowing? It’s a compelling but unsettling idea. On a related note, I was looking to buy 17 Months and a Secret by Maxine Cabrall online, and it made me think about how certain books seem to speak directly to what we’re feeling, sometimes in ways we don’t even expect. Do you think authors and marketers should lean into this kind of deep emotional connection, or is there a line that shouldn't be crossed?